Public health informatics (PHI) which has seen successful implementation in the developed world, become the buzzword in the developing countries in providing improved healthcare with enhanced access. In rural areas especially, where a huge gap exists between demand and supply of healthcare facilities, PHI is being seen as a major solution. There are factors such as growing network infrastructure and the technological adoption by the health fraternity which provide support to these claims. Public health informatics has opportunities in healthcare by providing opportunities to diagnose patients, provide intra-operative assistance and consultation from a remote site. It also has certain barriers in the awareness, adaptation, network infrastructure, funding and policy related areas. There are certain medico-legal aspects involving all the stakeholders which need to be standardized to enable a working system. This paper aims to analyze the potential and challenges of Public health informatics services in rural communities.
 Ahmed, F.U (2011). Defining Public Health. Indian Journal of Public Health. 55:241-5.
 Athavale A.V., Zodpey S.P. Public Health Informatics in India: The Potential and challenges. 2010; 54(3):131-136.
 Bhasin S. New poverty line and growth chart bring forth sharp inequalities in the Indian population. 2009.
 Chaudhry, B., Wang, J., Wu, S., Maglione, M., Mojica, W., Roth, et. al. (2006). Systematic review: impact of health information technology on quality, efficiency, and costs of medical care. Annals of Internal Medicine, 144(10), 742-52.
 Friede A. and P.W. O’Carroll, "CDC and ATSDR Electronic Information Resources for Health Officers.” Journal of Public Health Management and Practice 2 (1996): 10–24.
 Gable D.B., A Compendium of Public Health Data Sources. American Journal of Epidemiology, 131 (1990): 381–394.
 Gilmour JA. Reducing disparities in the access and use of Internet health information. a discussion paper. Int J Nurs Stud. 2007 Sep;44(7):1270-8.
 Haux R. Health information system- past, present, future. International Journal of Medical Informatics 2006; 75:268-281.
 Kaushik PD, Singh N. Information Technology and Broad-Based Development: Preliminary Lessons from North India. World Development. 2004;32(4):591-607.
 Lippeveld T. Routine health information systems: the glue of a unified health system. Keynote address at the Workshop on Issues and Innovation in Routine Health Information in Developing Countries, Potomac, 2001; March 14–16.
 Murray C, Frenk J. A framework for assessing the performance of health systems. Bulletin of the World Health Organization, 2000; 79(6):717–732.
 Pagett C. Clarifying the complex world of EHR. Health-e developments 2005; 1:1-5.
 Simone C, Christopher S. Can information and communications technology applications contribute to poverty reduction? Lessons from rural India. Information Technology for Development. 2003;10(2):73-84.
 Smolij K, Dun K. Patient Health Information Management: searching for the right Model. Perspectives in Health Information Management
[serial on the internet]. 2006; Available from http://www.library.ahima.org/xpedio/groups/public/documents/ahima/ book1_032723.html
 WHO. Health system performance assessment: Report by the Secretariat. 2000; EB document 10/79.
 World Health Organization (WHO). (2006). Building foundations for e-Health: progress of member states: report of the Global Observatory for e-Health. Geneva: WHO Press.
 William A. Y, Patrick W. C, Denise K, Robert W. L, and Edwin M. K. Public Health Informatics: Improving and Transforming Public Health in the Information Age. J Public Health Management Practice, 2000, 6(6), 67–75.
 Wootton R. Telemedicine and developing countries successful implementation will require. Journal of Telemedicine and Telecare. 2001; 7(1):1-6.