The Influencing Factors and the Approach to Enhance the Standard of E-Commerce for Small and Medium Enterprises in Bangkok
 C. Ashurst, P. Cragg, and P. Herring, "The Role of IT Competences in
Gaining Value from E-business: An SME case study," International
Business Journal, September 2012, vol. 30, no. 6, pp. 640-658.
 M. Bengtsson, H. Boter, and V. Vanyushyn, "Integrating the Internet
and Marketing Operation.," International Business Journal, February
2007, vol. 25, no.1, pp. 27-48.
 W. DeLone, and E. McLean, "Measuring e-commerce success:
applying the Delone and McLean Information Systems Success Model,"
International Journal of Electronic Commerce, 2004, vol. 9, no. 1, pp.
 I. Fillis, and B. Wagner, "E-business Development : An Exploratory
Investigation of the Small Firm," International Business Journal,
December 2005, vol. 23, no. 6, pp. 604-634.
 A. Ghandour, "A Framework of Success in Electronic Commerce
Among SMEs," Dept. of Information Science University of Otago.
Australian and New Zealand Marketing Academy 2007 Conference,
December 3-5, Dunedin, New Zealand.
 W. Hung, and B. McQueen, "Developing an evaluation instrument for ecommerce
web sites from the first-time buyer-s viewpoint," Electronic
Journal of Information Systems Evaluation, 2004, vol. 7, no. 1, pp. 31-
 M. Jennex, D. Amoroso, and A. Olayele, "E-commerce Infrastructure
Success Factors for Small Companies in Developing Countries,"
Journal of E-Commerce Research., 2003.
 R. Chen, C. Tsai, C. Chiu, and D. J. Schaff, " Research on transactional
principle in Taiwan-s B2C electronic business,", 2006, Retrieved
February 14, 2012, from
 W. Xuan, J. Xu, and M. Quaddus, "Factors of successful e-tailing in
China-s retail industry: A case study," , 2007, Retrieved April 16,
2012, from http://www.acis2007.usq.edu.au/assets/papers/58.pdf
 D. N. Jutla, P. Bodorik, and J. S. Dhaliwal, "Government support for
e-readiness of small and medium sized enterprises,", 2002,
Washington, DC: HICSS.
 A. Osterwalder, and Y. Pigneur, "An e-business model ontology for
modeling e-business," 2002, Retrieved August 16, 2012, from
 J. Huang, H. Wang, and C. Zhao, " E-commerce success factors:
Exploratory and empirical research on the Chinese publishing
industry," 2005, Beijing, China: IEEE International
 C. Chan, and P. M. C. Swatman, "Management and business issues for
B2B e-commerce implementation," Proceeding of the 35th Hawaii
international conference on system sciences, 2002, Honolulu, HI.
 M. Epstein," Implementing Successful E-Commerce Initiatives,"
Strategic Finance, 2005, vol. 86, no. 9, pp. 23-29.
 D. Schoder, and N. Madeja, "Is customer relationship management a
success factor in electronic commerce?," Journal of Electronic
Commerce Research, 5(1), 2004.
 L. Jingting, and J. Huang, " An exploratory study of e-business success
factors, " Journal of Electronic Science and Technology of China,
2004, vol. 2, no. 3, pp. 28-37.
 C. A. Mora-Monge, " A contingency model of web-based EC use: A
supply chain approach," 2007, Retrieved June 25, 2012, from
 W. J. Peltier, A. J. Schibrowsky, and Y. Zhao, "Understanding the
Antecedents to the Adoption of CRM Technology by Small Retailers,"
International Business Journal, June 2009, vol. 27, no. 3, pp. 307-336.
 G. E. Christensen, and L. B. Methlie, "Value creation in e-business:
Exploring the impacts of internet-enabled business conduct," Proceeding of
16th Bled e-commerce conference, e-transformation, Bled, Slovenia,
 R. Amit, and C. Zott, "Value creation in e-business. Strategic
Management," Journal, 2001, vol. 22, no. 6/7, pp. 493-520.
 E. Elia, L. A. Lefebvre, and E. Lefebvre, "Typology of B-to-B
e-commerce initiatives and related benefits in manufacturing SMEs,"
Proceedings of the 37th Hawaii international conference on system
sciences, Honolulu, HI, 2005.
 N. Li, and P. Zhang,, "Consumer online shopping attitudes and behavior:
An assessment of research. In R. Ramsower & J. Windsor (Eds.), Paper
presented in the proceeding of the 8th Americas conference on
information systems, 2002, pp. 508-517, Dallas, TX: Syracuse
 E. Turban, and D. Gehrke, "Determinants of e-commerce website,"
Human Systems Management, 2000, vol. 19, no. 1, pp. 111-120.
 M. Zimmer, "Enterprise content management is a key success factor
for an e-business infrastructure" 2005, Retrieved June 16, 2012, from
 G. Simmons, A. G. Armstrong, and G. A. Durkin, "A
Conceptualization of the Determinants of Small Business Website
Adoption," June 2008, vol. 26, no. 3, pp. 351-389.
 J. F. Hair, W.C. Black, B. J. Babin, R.E. Anderson, and R.L. Tatham.
(2006). Multivariate data analysis. Upper Saddle River, NJ: Prentice-