Excellence in Research and Innovation for Humanity
@article{(International Science Index):http://waset.org/publications/10000895,
  title    = {International Marketing in Business Practice of Small and Medium-Sized Enterprises},
  author    = {K. Matušínská and  Z. Bednarčík and  M. Klepek},
  country   = {Czech Republic},
  institution={Silesian University },
  abstract  = {This paper examines international marketing in
business practice of Czech exporting small and medium-sized
enterprises (SMEs) with regard to the strategic perspectives.
Research was focused on Czech exporting SMEs from Moravian-
Silesia region and their behavior on international markets. For
purpose of collecting data, a questionnaire was given to 262 SMEs
involved in international business. Statistics utilized in this research
included frequency, mean, percentage, and chi-square test. Data were
analyzed by Statistical Package for the Social Sciences software. The
research analysis disclosed that there is certain space for
improvement in strategic marketing especially in a marketing
research, perception of cultural and social differences, product
adaptation and usage of marketing communication tools.
    journal   = {International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering},  volume    = {8},
  number    = {3},
  year      = {2014},
  pages     = {887 - 891},
  ee        = {http://waset.org/publications/10000895},
  url       = {http://waset.org/Publications?p=87},
  bibsource = {http://waset.org/Publications},
  issn      = {eISSN:1307-6892},
  publisher = {World Academy of Science, Engineering and Technology},
  index     = {International Science Index 87, 2014},