Open Science Research Excellence
Isari Pairoa and  Proud Arunrangsiwed,  The Effect of Brand Mascots on Consumers' Purchasing Behaviors.   journal   = {International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering}, [online]. World Academy of Science, Engineering and Technology. May 2016, vol. 113(5). 1702 - 1705[viewed 19 February 2019]. Available from: http://waset.org/publications/10004832.