Scholarly Research Excellence
%0 Journal Article
%A Shian Wan and  Yi-Chang Wang and  Yu-Chien Lin
%D 2016 
%J  International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
%B World Academy of Science, Engineering and Technology
%I International Science Index 116, 2016
%T Applying Transformative Service Design to Develop Brand Community Service in Women, Children and Infants Retailing
%U http://waset.org/publications/10005216
%V 116
%X This research discussed the various theories of service design, the importance of service design methodology, and the development of transformative service design framework. In this study, transformative service design is applied while building a new brand community service for women, children and infants retailing business. The goal is to enhance the brand recognition and customer loyalty, effectively increase the brand community engagement by embedding the brand community in social network and ultimately, strengthen the impact and the value of the company brand.
%P 2822 - 2830