Open Science Research Excellence
Mui Joo Tang and  Eang Teng Chan,  The Impact of Online Advertising on Generation Y’s Purchase Decision in Malaysia.   journal   = {International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering}, [online]. World Academy of Science, Engineering and Technology. April 2017, vol. 124(4). 973 - 981[viewed 19 February 2019]. Available from: http://waset.org/publications/10007105.