Excellence in Research and Innovation for Humanity
@article{(International Science Index):http://waset.org/publications/10007387,
  title    = {Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises},
  author    = {Gerhard Peter},
  country   = {Germany},
  institution={Festo AG & Co. KG},
  abstract  = {In this paper, we present an integrated framework
that governs the introduction of social media into enterprises and
its evaluation. It is argued that the framework should address the
following issues: (1) the contribution of social media for increasing
efficiency and improving the quality of working life; (2) the
level on which this contribution happens (i.e., individual, team, or
organisation); (3) a description of the processes for implementing
and evaluating social media; and the role of (4) organisational culture
and (5) management. We also report the results of a case study where
the framework has been employed to introduce a social networking
platform at a German enterprise. This paper only considers the
internal use of social media.},
    journal   = {International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering},  volume    = {11},
  number    = {6},
  year      = {2017},
  pages     = {1510 - 1521},
  ee        = {http://waset.org/publications/10007387},
  url       = {http://waset.org/Publications?p=126},
  bibsource = {http://waset.org/Publications},
  issn      = {eISSN:1307-6892},
  publisher = {World Academy of Science, Engineering and Technology},
  index     = {International Science Index 126, 2017},