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Christopher Reichstein and  Ralf-Christian Härting and  Martina Häußler,  Potentials and Influencing Factors of Dynamic Pricing in Business: Empirical Insights of European Experts.   journal   = {International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering}, [online]. World Academy of Science, Engineering and Technology. June 2017, vol. 126(6). 1616 - 1621[viewed 21 October 2017]. Available from: http://waset.org/publications/10007868.