Excellence in Research and Innovation for Humanity
%0 Journal Article
%A N. Scheidegger and  A. Mueller
%D 2017 
%J  International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
%B World Academy of Science, Engineering and Technology
%I International Science Index 129, 2017
%T Adaptive Conjoint Analysis of Professionals’ Job Preferences
%U http://waset.org/publications/10007911
%V 129
%X Job preferences are a well-developed research field. Many studies analyze the preferences using simple ratings with a sample of university graduates. The current study analyzes the preferences with a mixed method approach of a qualitative preliminary study and adaptive conjoint-analysis. Preconditions of accepting job offers are clarified for professionals in the industrial sector. It could be shown that, e.g. wages above the average are critical and that career opportunities must be seen broader than merely a focus on formal personnel development programs. The results suggest that, to be effective with their recruitment efforts, employers must take into account key desirable job attributes of their target group.

%P 2098 - 2104