Open Science Research Excellence
Bint-E-Rashid, A. , Shah, S. , Farooq, M. , Anwar, M. (2018). 'Impact of Brand Origin on Brand Loyalty: A Case of Personal Care Products in Pakistan'. World Academy of Science, Engineering and Technology, International Science Index 140, International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 12(8), 1065 - 1068.