Open Science Research Excellence
@article{(International Science Index):http://waset.org/publications/11203,
  title    = {The Effects of Media Campaigns on Different Cultures},
  author    = {B. Al-Jenaibi},
  country   = {United Arab Emirates},
  institution={United Arab Emirates University},
  abstract  = {The paper examines the Most public relations spots
and advertisements dealing with drugs. For this reason, public service
advertisements show Americans in activities with drugs and alcohol.
The way that the advertisements are produced, viewers from the
Middle East say these ads are not for them. They recognize the ads as
strictly for Americans trying to overcome their problems with drugs
and alcohol. Also, this paper explores the development of the
advertisements which are ineffective in other cultures like the Islamic
because the limited scope of the message does not have a major
effect on the Islamic beliefs and practices.},
    journal   = {International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering},  volume    = {2},
  number    = {10},
  year      = {2008},
  pages     = {1067 - 1070},
  ee        = {http://waset.org/publications/11203},
  url       = {http://waset.org/Publications?p=22},
  bibsource = {http://waset.org/Publications},
  issn      = {eISSN:1307-6892},
  publisher = {World Academy of Science, Engineering and Technology},
  index     = {International Science Index 22, 2008},
}