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Sumalee Lekprayura,  Brand Equity and Factors Affecting Consumer-s Purchase Intention towards Luxury Brands in Bangkok Metropolitan Area.   journal   = {International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering}, [online]. World Academy of Science, Engineering and Technology. October 2012, vol. 70(10). 2620 - 2625[viewed 20 September 2018]. Available from: http://waset.org/publications/12646.