Scholarly Research Excellence
%0 Journal Article
%A Masao Ohta and  Yoshiyuki Higuchi
%D 2013 
%J  International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
%B World Academy of Science, Engineering and Technology
%I International Science Index 73, 2013
%T Study on the Design of Supermarket Store Layouts: The Principle of “Sales Magnet“
%U http://waset.org/publications/2256
%V 73
%X This study analyses store layout among the many
factors that underlie supermarket store design, this; in terms of what to
display in a shop and where to place the items. This report examines
newly-opened stores and evaluates their interior shop floor layouts,
which we then attempt to categorize by various styles. We then
consider the interaction between shop floor layout and customer
behavior from the perspective of the supermarket as the seller. At this
point, we focus on the “store magnets"–the main sections within the
shop likely to attract customers into the store.
%P 209 - 212