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10007379
Digital Manufacturing: Evolution and a Process Oriented Approach to Align with Business Strategy
Abstract:
The paper intends to highlight the significance of Digital Manufacturing (DM) strategy in support and achievement of business strategy and goals of any manufacturing organization. Towards this end, DM initiatives have been given a process perspective, while not undermining its technological significance, with a view to link its benefits directly with fulfilment of customer needs and expectations in a responsive and cost-effective manner. A digital process model has been proposed to categorize digitally enabled organizational processes with a view to create synergistic groups, which adopt and use digital tools having similar characteristics and functionalities. This will throw future opportunities for researchers and developers to create a unified technology environment for integration and orchestration of processes. Secondly, an effort has been made to apply “what” and “how” features of Quality Function Deployment (QFD) framework to establish the relationship between customers’ needs – both for external and internal customers, and the features of various digital processes, which support for the achievement of these customer expectations. The paper finally concludes that in the present highly competitive environment, business organizations cannot thrive to sustain unless they understand the significance of digital strategy and integrate it with their business strategy with a clearly defined implementation roadmap. A process-oriented approach to DM strategy will help business executives and leaders to appreciate its value propositions and its direct link to organization’s competitiveness.

References:

[1] Chryssolouris, G., Mavrikios, D., Papakostas, N., Mourtzis, D., Michalos, G., and Georgoulias, K., Digital Manufacturing: history, perspectives and outlook, Engineering Manufacture 1241, http://www.aimme.es/archivosbd/observatorio_oportunidades/digital_manufacturing.pdf.
[2] Liu, D. T. and Xu, X. W. (1999, 1 December). A review of web-based product data management systems, Computers in Industry, 44, 251-262, https://www.scribd.com/document/227133722/A-review-of-web.
[3] Hendrikse, Hermias C. N., Digital Manufacturing Technology in South Africa, https://esteq.co.za/2013/10/22/digital-manufacturing-technology-in-south-africa/.
[4] Schmidt, E. J., Accelerating Performance Improvements in the Industrial Sector through Modernized Operational Technology (OT), Stratus Blog, http://www.stratus.com/stratus-blog/2016/12/06/accelerating-performance-improvements-industrial-sector-modernized-operational-technology-ot/.
[5] Enterprise Resource Planning, California State University, https://www4.csudh.edu/it/services/erp/index.
[6] IndustryWeek webcast, Digital Transformation in Operations, Strategy&|PwC, May 12, 2016.
[7] Berman Saul J., Bell Ragna, “Digital Transformation – Creating New Business models where digital meets physical”, IBM Global Business Services Executive Report, IBM Institute of Business Value. http://www-07.ibm.com/sg/manufacturing/pdf/manufacturing/Digital-transformation.pdf.
[8] Kane, Gerald C., Palmer, Doug, Phillips, Anh Nguyen, Kiron, David, Buckley, Natasha, “Strategy, not technology, drives digital transformation” MIT Sloan Management Review and Deloitte University Press, 2015 Digital Business Global Executive Study. http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/.
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