Scholarly Research Excellence

Masao Ohta

Publications

2

Publications

2
2256
Study on the Design of Supermarket Store Layouts: The Principle of “Sales Magnet“
Abstract:
This study analyses store layout among the many factors that underlie supermarket store design, this; in terms of what to display in a shop and where to place the items. This report examines newly-opened stores and evaluates their interior shop floor layouts, which we then attempt to categorize by various styles. We then consider the interaction between shop floor layout and customer behavior from the perspective of the supermarket as the seller. At this point, we focus on the “store magnets"–the main sections within the shop likely to attract customers into the store.
Keywords:
Supermarket Store Layout, Sales magnet, Customer Circulation Rate, Section Drop-by Rates.
1
13051
Case Study of Bus Tourist-s Sightseeing Time in a New Sightseeing Spot
Abstract:
As a result of traffic congestion caused by sightseeing and shuttle buses using park-and-ride parking lot near sightseeing spot, the waiting time for tourist increases. In this paper, when bus parking lot near sightseeing spot are overcrowded and full, a model for tourists getting off a bus on a congested road and transfer to the sightseeing spot by foot is proposed and verified. A model of getting off a bus on a congested road when the sightseeing parking lot is overcrowded was considered by the case analysis. As a result, effectiveness of the model of getting off a bus on a congested road could be quantitatively verified for times when parking capacity is exceeded and the bus parking lot next to the sightseeing spot is overcrowded.
Keywords:
Transportation demand management, Park-and-ride, Traffic congestion, Tourist satisfaction.