Excellence in Research and Innovation for Humanity

ICCMM 2018 : 20th International Conference on Contemporary Marketing and Management

London, United Kingdom
May 14 - 15, 2018

Conference Code: 18UK05ICCMM

International Research Conference Aims and Objectives

The ICCMM 2018: 20th International Conference on Contemporary Marketing and Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Contemporary Marketing and Management. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Contemporary Marketing and Management.

Call for Contributions

All honorable authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Contemporary Marketing and Management are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.WASET

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the International Science Index (ISI), Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICCMM 2018 has teamed up with the Special Journal Issue on Contemporary Marketing and Management. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   March 20, 2018
Notification of Acceptance/Rejection   March 31, 2018
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   April 13, 2018
Conference Dates   May 14 - 15, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Digital Marketing Maturity Models: Overview and Comparison
Elina Bakhtieva
2) Analyzing the Participation of Young People in Politics: An Exploratory Study Applied on Motivation in Croatia
Valentina Piric, Maja Martinovic, Zoran Barac
3) Features of Formation and Development of Possessory Risk Management Systems of Organization in the Russian Economy
Mikhail V. Khachaturyan, Inga A. Koryagina, Maria Nikishova
4) A Concept Study to Assist Non-Profit Organizations to Better Target Developing Countries
Malek Makki
5) Adaptive Conjoint Analysis of Professionals’ Job Preferences
N. Scheidegger, A. Mueller
6) The Effect of Brand Mascots on Consumers' Purchasing Behaviors
Isari Pairoa, Proud Arunrangsiwed
7) Multidimensional Sports Spectators Segmentation and Social Media Marketing
B. Schmid, C. Kexel, E. Djafarova
8) Corporate Governance in Network Marketing Organizations: The Role of Ethics and CSR
Venugopal Kummamuru
9) Characteristics of Football Spectators Using Second Screen
Florian Pfeffel, Christoph A. Kexel, Peter Kexel, Maria Ratz
10) Behaviors and Factors Affecting the Selection of Spa Services among Consumers in Amphawa, Samut Songkhram, Thailand
Chutima Klaysung
11) The Role of Female Population as a Consumer in Modern Marketing Strategy and Management
Jana Aleksić, Marijana Petković
12) Further the Future: The Exploratory Study in 3D Animation Marketing Trend and Industry in Thailand
Pawit Mongkolprasit, Proud Arunrangsiwed
13) The Influences of Marketplace Knowledge, General Product Class Knowledge, and Knowledge in Meat Product with Traceability on Trust in Meat Traceability
Kawpong Polyorat
14) Identification of Ice Hockey World Championship International Sports Event through Brand Personality
Eva Čáslavová, Andrej Višněvský
15) Peculiarities of Implementation of Branding Principles
Maia Seturi

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