Conference Code: 18DK06ICGMBM
International Research Conference Aims and Objectives
The ICGMBM 2018: 20th International Conference on Global Marketing and Brand Management
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Global Marketing and Brand Management. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Global Marketing and Brand Management.
Call for Contributions
All honorable authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Global Marketing and Brand Management are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.WASET
International research conference series is an event that brings together significant number of recurring events; academic conferences, symposia, workshops, special sessions, and plenary talks in all field of science and technology since inception in 1999. Each event may run over any span of time within the conference days.
All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the International Science Index (ISI)
, Google Scholar
, Semantic Scholar
, and other index databases. Impact Factor Indicators
Special Journal Issues
has teamed up with the Special Journal Issue on Global Marketing and Brand Management
A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form
|Abstracts/Full-Text Paper Submission Deadline
||March 30, 2018
|Notification of Acceptance/Rejection
||April 15, 2018
|Final Paper (Camera Ready) Submission & Early Bird Registration Deadline
||May 11, 2018
||June 11 - 12, 2018
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for
Please refer to the Paper Submission GUIDE
before submitting your paper.
Selected Conference Papers
1) Digital Marketing Maturity Models: Overview and ComparisonElina Bakhtieva 2) A Concept Study to Assist Non-Profit Organizations to Better Target Developing Countries Malek Makki 3) Determining Food Habits in Süleymanpasa Town of Tekirdag City, TurkeyEmine Yilmaz, Ismail Yilmaz, Harun Uran 4) Consumer Behavior and Knowledge on Organic Products in ThailandWarunpun Kongsom, Chaiwat Kongsom 5) The Emotions in Consumers’ Decision Making: Review of Empirical StudiesMikel Alonso López 6) Service Quality and Consumer Behavior on Metered Taxi ServicesNattapong Techarattanased 7) State of Freelancing in IT and Future TrendsMihai Gheorghe 8) Modeling Residential Space Heating Energy for RomaniaIon Smeureanu, Adriana Reveiu, Marian Dardala, Titus Felix Furtuna, Roman Kanala 9) The Relationship of the Marketing Mix, Brand Image, and Consumer Behavior of the Low-Cost Airlines ServiceBundit Pungnirund 10) The Role of European Union in Global GovernanceYrfet Shkreli 11) Unveiling the Indonesian Identity through Proverbial Expressions: The Relation of Meaning between Authority and GlobalizationPrima Gusti Yanti, Fairul Zabadi 12) Current Strategic Trends – A Comparative Analysis of Hungarian CorporationsGyula Fülöp, Bettina Hernádi 13) Complexity Leadership and Knowledge Management in Higher EducationPrabhakar Venugopal Gantasala 14) Trade Policy and Economic Growth of Turkey in Global Economy: New Empirical EvidencesPınar Yardımcı 15) Analyzing the Importance of Technical Writing in Professional Industry of PakistanSadaf Khalid, Jahanzaib Sarwar, Rabia Tauseef
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