Conference Code: 18UK07ICIMA
International Research Conference Aims and Objectives
The
ICIMA 2018: 20th International Conference on Interactive Marketing Applications aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Interactive Marketing Applications. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Interactive Marketing Applications.
Call for Contributions
All honorable authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Interactive Marketing Applications are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.
WASET
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the
International Science Index (ISI),
Google Scholar,
Semantic Scholar,
Zenedo,
OpenAIRE,
BASE,
WorldCAT,
Sherpa/RoMEO, and other index databases.
Impact Factor Indicators.
Special Journal Issues
ICIMA 2018 has teamed up with the Special Journal Issue on
Interactive Marketing Applications.
A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete
the Conference Sponsorship Request Form.
Important Dates
| Abstracts/Full-Text Paper Submission Deadline |
|
May 11, 2018 |
| Notification of Acceptance/Rejection |
|
May 25, 2018 |
| Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
June 26, 2018 |
| Conference Dates |
|
July 26 - 27, 2018 |
Important Notes
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission GUIDE before submitting your paper.
Selected Conference Papers
1) The Influence of Fashion Bloggers on the Pre-Purchase Decision for Online Fashion Products among Generation Y Female Malaysian ConsumersMohd Zaimmudin Mohd Zain, Patsy Perry, Lee Quinn 2) Impact of Extended Enterprise Resource Planning in the Context of Cloud Computing on Industries and OrganizationsGholamreza Momenzadeh, Forough Nematolahi 3) Students’ Perceptions of Mobile Learning: Case Study of KuwaitRana AlHajri, Salah Al-Sharhan, Ahmed Al-Hunaiyyan 4) Analyzing the Usage of Social Media: A Study on Elderly in MalaysiaChan Eang Teng, Tang Mui Joo 5) Effectiveness of Lean Manufacturing Technologies on Improving Business Performance: A Study of Indian Manufacturing IndustriesSaumyaranjan Sahoo, Sudhir Yadav 6) Social Media as a ‘Service’ for Value Co-Creation by Integrating Sponsoring Companies, Sports Entities and FansHarri Jalonen 7) Corporate Governance and Corporate Social Responsibility: Research on the Interconnection of Both Concepts and Its Impact on Non-Profit OrganizationsHelene Eller 8) Social Business Process Management and Business Process Management MaturityDalia Suša Vugec, Vesna Bosilj Vukšić, Ljubica Milanović Glavan 9) Digital Manufacturing: Evolution and a Process Oriented Approach to Align with Business StrategyAbhimanyu Pati, Prabir K. Bandyopadhyay 10) Behavioral Experiments of Small Societies in Social Media: Facebook Expressions of Anchored RelationshipsNuran Öze 11) Potential of Tourism Logistic Service Business in the Border Areas of Chong Anma, Chong Sa-Ngam, and Chong Jom Checkpoints in Thailand to Increase Competitive Efficiency among the ASEAN CommunityPariwat Somnuek 12) Cluster Analysis of Retailers’ Benefits from Their Cooperation with Manufacturers: Business Models PerspectiveM. K. Witek-Hajduk, T. M. Napiórkowski 13) Analyzing the Perception of Social Networking Sites as a Learning Tool among University Students: Case Study of a Business School in IndiaBhaskar Basu 14) Chilean Business Orientalism: The Role of Non-State Actors in the Frame of Asymmetric Bilateral RelationsPablo Ampuero, Claudia Labarca 15) A Multi-Level Approach to Improve Sustainability Performances of Industrial AgglomerationsPatrick Innocenti, Elias Montini, Silvia Menato, Marzio Sorlini
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