Scholarly Research Excellence

ICMMA 2018 : 20th International Conference on Multichannel Marketing Applications

Prague, Czechia
August 13 - 14, 2018

Conference Code: 18CZ08ICMMA

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Digital Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICMMA 2018 has teamed up with the Special Journal Issue on Multichannel Marketing Applications. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   June 30, 2018
Notification of Acceptance/Rejection   July 5, 2018
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   July 13, 2018
Conference Dates   August 13 - 14, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Application of Western and Islamic Philosophy to Business Ethics
Elmamy Ahmedsalem
2) Impact of Extended Enterprise Resource Planning in the Context of Cloud Computing on Industries and Organizations
Gholamreza Momenzadeh, Forough Nematolahi
3) Cross Country Comparison: Business Process Management Maturity, Social Business Process Management and Organizational Culture
Dalia Suša Vugec
4) A Survey of Online User Perspectives and Age Profile in an Undergraduate Fundamental Business Technology Course
Danielle Morin, Jennifer D. E. Thomas, Raafat G. Saade, Daniela Petrachi
5) Transgenerational Entrepreneurship in Chinese Family Businesses: Proposal for a Model of Work-Life Synergy
Jenny Oliveros Lao Phillips, Arturo E. Osorio, José Alves
6) Social Dimension of Air Transport Sustainable Development
Dimitrios J. Dimitriou, Maria F. Sartzetaki
7) Cognitive eTransformation Framework for Education Sector
A. Hol
8) WiFi Data Offloading: Bundling Method in a Canvas Business Model
Majid Mokhtarnia, Alireza Amini
9) Social Enterprise Concept in Sustaining Agro-Industry Development in Indonesia: Case Study of Yourgood Social Business
Koko Iwan Agus Kurniawan, Dwi Purnomo, Anas Bunyamin, Arif Rahman Jaya
10) The Role of Business Process Management in Driving Digital Transformation: Insurance Company Case Study
Dalia Suša Vugec, Ana-Marija Stjepić, Darija Ivandić Vidović
11) Effectiveness of Lean Manufacturing Technologies on Improving Business Performance: A Study of Indian Manufacturing Industries
Saumyaranjan Sahoo, Sudhir Yadav
12) Digital Marketing Maturity Models: Overview and Comparison
Elina Bakhtieva
13) Corporate Governance and Corporate Social Responsibility: Research on the Interconnection of Both Concepts and Its Impact on Non-Profit Organizations
Helene Eller
14) Social Business Process Management and Business Process Management Maturity
Dalia Suša Vugec, Vesna Bosilj Vukšić, Ljubica Milanović Glavan
15) Digital Manufacturing: Evolution and a Process Oriented Approach to Align with Business Strategy
Abhimanyu Pati, Prabir K. Bandyopadhyay

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