Scholarly Research Excellence

ICMMR 2018 : 20th International Conference on Mobile Marketing and Research

Prague, Czechia
August 13 - 14, 2018

Conference Code: 18CZ08ICMMR

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Digital Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICMMR 2018 has teamed up with the Special Journal Issue on Mobile Marketing and Research. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   June 30, 2018
Notification of Acceptance/Rejection   July 5, 2018
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   July 13, 2018
Conference Dates   August 13 - 14, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Effect of Social Media on the Study Habits of Students of Alvan Ikoku Federal College of Education, Owerri
Perpetua O. Ezeji, Kelechi E. Ezeji
2) The Influence of Fashion Bloggers on the Pre-Purchase Decision for Online Fashion Products among Generation Y Female Malaysian Consumers
Mohd Zaimmudin Mohd Zain, Patsy Perry, Lee Quinn
3) Application of Western and Islamic Philosophy to Business Ethics
Elmamy Ahmedsalem
4) Impact of Extended Enterprise Resource Planning in the Context of Cloud Computing on Industries and Organizations
Gholamreza Momenzadeh, Forough Nematolahi
5) Cross Country Comparison: Business Process Management Maturity, Social Business Process Management and Organizational Culture
Dalia Suša Vugec
6) A Survey of Online User Perspectives and Age Profile in an Undergraduate Fundamental Business Technology Course
Danielle Morin, Jennifer D. E. Thomas, Raafat G. Saade, Daniela Petrachi
7) Transgenerational Entrepreneurship in Chinese Family Businesses: Proposal for a Model of Work-Life Synergy
Jenny Oliveros Lao Phillips, Arturo E. Osorio, José Alves
8) Anti-Social Media: Implications of Social Media in the Form of Stressors on Our Daily Lives
Aimen Batool Bint-E-Rashid, Huma Irfan
9) Social Dimension of Air Transport Sustainable Development
Dimitrios J. Dimitriou, Maria F. Sartzetaki
10) Cognitive eTransformation Framework for Education Sector
A. Hol
11) WiFi Data Offloading: Bundling Method in a Canvas Business Model
Majid Mokhtarnia, Alireza Amini
12) Social Enterprise Concept in Sustaining Agro-Industry Development in Indonesia: Case Study of Yourgood Social Business
Koko Iwan Agus Kurniawan, Dwi Purnomo, Anas Bunyamin, Arif Rahman Jaya
13) The Role of Business Process Management in Driving Digital Transformation: Insurance Company Case Study
Dalia Suša Vugec, Ana-Marija Stjepić, Darija Ivandić Vidović
14) Students’ Perceptions of Mobile Learning: Case Study of Kuwait
Rana AlHajri, Salah Al-Sharhan, Ahmed Al-Hunaiyyan
15) Analyzing the Usage of Social Media: A Study on Elderly in Malaysia
Chan Eang Teng, Tang Mui Joo

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