Excellence in Research and Innovation for Humanity

ICNM 2018 : 20th International Conference on Niche Marketing

Prague, Czechia
August 13 - 14, 2018

Conference Code: 18CZ08ICNM

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the International Science Index (ISI), Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICNM 2018 has teamed up with the Special Journal Issue on Niche Marketing. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   June 30, 2018
Notification of Acceptance/Rejection   July 5, 2018
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   July 13, 2018
Conference Dates   August 13 - 14, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) The Influence of Fashion Bloggers on the Pre-Purchase Decision for Online Fashion Products among Generation Y Female Malaysian Consumers
Mohd Zaimmudin Mohd Zain, Patsy Perry, Lee Quinn
2) Effect of Social Media on the Study Habits of Students of Alvan Ikoku Federal College of Education, Owerri
Perpetua O. Ezeji, Kelechi E. Ezeji
3) Impact of Extended Enterprise Resource Planning in the Context of Cloud Computing on Industries and Organizations
Gholamreza Momenzadeh, Forough Nematolahi
4) Application of Western and Islamic Philosophy to Business Ethics
Elmamy Ahmedsalem
5) Cross Country Comparison: Business Process Management Maturity, Social Business Process Management and Organizational Culture
Dalia Suša Vugec
6) A Survey of Online User Perspectives and Age Profile in an Undergraduate Fundamental Business Technology Course
Danielle Morin, Jennifer D. E. Thomas, Raafat G. Saade, Daniela Petrachi
7) Students’ Perceptions of Mobile Learning: Case Study of Kuwait
Rana AlHajri, Salah Al-Sharhan, Ahmed Al-Hunaiyyan
8) Analyzing the Usage of Social Media: A Study on Elderly in Malaysia
Chan Eang Teng, Tang Mui Joo
9) Effectiveness of Lean Manufacturing Technologies on Improving Business Performance: A Study of Indian Manufacturing Industries
Saumyaranjan Sahoo, Sudhir Yadav
10) Social Media as a ‘Service’ for Value Co-Creation by Integrating Sponsoring Companies, Sports Entities and Fans
Harri Jalonen
11) Corporate Governance and Corporate Social Responsibility: Research on the Interconnection of Both Concepts and Its Impact on Non-Profit Organizations
Helene Eller
12) Social Business Process Management and Business Process Management Maturity
Dalia Suša Vugec, Vesna Bosilj Vukšić, Ljubica Milanović Glavan
13) Digital Manufacturing: Evolution and a Process Oriented Approach to Align with Business Strategy
Abhimanyu Pati, Prabir K. Bandyopadhyay
14) Behavioral Experiments of Small Societies in Social Media: Facebook Expressions of Anchored Relationships
Nuran Öze
15) Analyzing the Perception of Social Networking Sites as a Learning Tool among University Students: Case Study of a Business School in India
Bhaskar Basu

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