Excellence in Research and Innovation for Humanity

ICNM 2018 : 20th International Conference on Niche Marketing

Prague, Czechia
August 13 - 14, 2018

Conference Code: 18CZ08ICNM

International Research Conference Aims and Objectives

The ICNM 2018: 20th International Conference on Niche Marketing aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Niche Marketing. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Niche Marketing.

Call for Contributions

All honorable authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters. Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Niche Marketing are cordially invited for presentation at the conference. The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of novel research materials.WASET
International research conference series is an event that brings together significant number of recurring events; academic conferences, symposia, workshops, special sessions, and plenary talks in all field of science and technology since inception in 1999. Each event may run over any span of time within the conference days.

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the International Science Index (ISI), Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICNM 2018 has teamed up with the Special Journal Issue on Niche Marketing. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   March 30, 2018
Notification of Acceptance/Rejection   April 15, 2018
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   July 13, 2018
Conference Dates   August 13 - 14, 2018

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) The Influence of Fashion Bloggers on the Pre-Purchase Decision for Online Fashion Products among Generation Y Female Malaysian Consumers
Mohd Zaimmudin Mohd Zain, Patsy Perry, Lee Quinn
2) Students’ Perceptions of Mobile Learning: Case Study of Kuwait
Rana AlHajri, Salah Al-Sharhan, Ahmed Al-Hunaiyyan
3) Analyzing the Usage of Social Media: A Study on Elderly in Malaysia
Chan Eang Teng, Tang Mui Joo
4) Effectiveness of Lean Manufacturing Technologies on Improving Business Performance: A Study of Indian Manufacturing Industries
Saumyaranjan Sahoo, Sudhir Yadav
5) Social Media as a ‘Service’ for Value Co-Creation by Integrating Sponsoring Companies, Sports Entities and Fans
Harri Jalonen
6) Corporate Governance and Corporate Social Responsibility: Research on the Interconnection of Both Concepts and Its Impact on Non-Profit Organizations
Helene Eller
7) Social Business Process Management and Business Process Management Maturity
Dalia Suša Vugec, Vesna Bosilj Vukšić, Ljubica Milanović Glavan
8) Behavioral Experiments of Small Societies in Social Media: Facebook Expressions of Anchored Relationships
Nuran Öze
9) Digital Manufacturing: Evolution and a Process Oriented Approach to Align with Business Strategy
Abhimanyu Pati, Prabir K. Bandyopadhyay
10) Cluster Analysis of Retailers’ Benefits from Their Cooperation with Manufacturers: Business Models Perspective
M. K. Witek-Hajduk, T. M. Napiórkowski
11) Potential of Tourism Logistic Service Business in the Border Areas of Chong Anma, Chong Sa-Ngam, and Chong Jom Checkpoints in Thailand to Increase Competitive Efficiency among the ASEAN Community
Pariwat Somnuek
12) Analyzing the Perception of Social Networking Sites as a Learning Tool among University Students: Case Study of a Business School in India
Bhaskar Basu
13) Chilean Business Orientalism: The Role of Non-State Actors in the Frame of Asymmetric Bilateral Relations
Pablo Ampuero, Claudia Labarca
14) A Multi-Level Approach to Improve Sustainability Performances of Industrial Agglomerations
Patrick Innocenti, Elias Montini, Silvia Menato, Marzio Sorlini
15) Opportunities of an Industrial City in the Leisure Tourism
E. Happ, A. Albert Tóth

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