Open Science Research Excellence

ICCDCEC 2020 : International Conference on Customer Dynamics and Customer Experience Creation

Istanbul, Turkey
January 30 - 31, 2020

Conference Code: 20TR01ICCDCEC

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICCDCEC 2020 has teamed up with the Special Journal Issue on Customer Dynamics and Customer Experience Creation. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   August 29, 2019
Notification of Acceptance/Rejection   September 10, 2019
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   December 31, 2019
Conference Dates   January 30 - 31, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Gender and Advertisements: A Content Analysis of Pakistani Prime Time Advertisements
Aaminah Hassan
2) Impact of Negative News on Ethical Fashion: Case Study to Investigate the Effect of Fashion CSR Ad Framing on Purchase Intention
Dana Lee, Young Chan Kim
3) Sexualization of Women in Nigerian Magazine Advertisements
Kehinde Augustina Odukoya
4) The Evolving Customer Experience Management Landscape: A Case Study on the Paper Machine Companies
Babak Mohajeri, Sen Bao, Timo Nyberg
5) Advertisement Effectiveness for Print Media: A Conceptual Model
Prateek Maheshwari, Nitin Seth, Anoop Kumar Gupta
6) Application of Customer Relationship Management Systems in Business: Challenges and Opportunities
K. Liagkouras, K. Metaxiotis
7) The Use of Appeals in Green Printed Advertisements: A Case of Product Orientation and Organizational Image Orientation Ads
Chutima Ruanguttamanun
8) Business Penetration through Print Media: A Review of Select Enablers
Prateek Maheshwari, Nitin Seth
9) Design and Development of an Innovative Advertisement Display with Flipping Mechanism
Raymond Yeo K. W., P. Y. Lim, Farrah Wong
10) Meaning Chasing Kiddies: Children-s Perception of Metaphors Used in Printed Advertisements
Asina Gülerarslan
11) Feasible Traits of TV and Web as Media for Advertisements and Their Influences on Buying Behavior– A Comparative Study on Indian Perspective
K. Pongiannan
12) Viewers of Advertisements in Television and Cinema in the Shadow of Visuality
Mete Kazaz
13) The Female Beauty Myth Fostered by the Mass Media
Yoojin Chung
14) Hybrid Recommender Systems using Social Network Analysis
Kyoung-Jae Kim, Hyunchul Ahn
15) The Research of Fuzzy Classification Rules Applied to CRM
Chien-Hua Wang, Meng-Ying Chou, Chin-Tzong Pang

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