Open Science Research Excellence
Prateek Maheshwari and  Nitin Seth and  Anoop Kumar Gupta,  Advertisement Effectiveness: A Review and Research Agenda.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology. December 2014, vol. 96(12). 3918 - 3922[viewed 21 August 2019]. Available from: http://waset.org/publications/10000065.