Open Science Research Excellence
Prateek Maheshwari and  Nitin Seth and  Anoop Kumar Gupta,  Advertisement Effectiveness for Print Media: A Conceptual Model.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology. February 2015, vol. 98(2). 701 - 706[viewed 24 August 2019]. Available from: http://waset.org/publications/10001352.