Open Science Research Excellence
%0 Journal Article
%A M. Khajezadeh and  M. Saied Fallah Niasar and  S. Ali Asli and  D. Davani Davari and  M. Godarzi and  Y. Asgari
%D 2019 
%J  International Journal of Economics and Management Engineering
%B World Academy of Science, Engineering and Technology
%I International Science Index 150, 2019
%T Application of Neural Network in Portfolio Product Companies: Integration of Boston Consulting Group Matrix and Ansoff Matrix
%U http://waset.org/publications/10010459
%V 150
%X This study aims to explore the joint application of both Boston and Ansoff matrices in the operational development of the product. We conduct deep analysis, by utilizing the Artificial Neural Network, to predict the position of the product in the market while the company is interested in increasing its share. The data are gathered from two industries, called hygiene and detergent. In doing so, the effort is being made by investigating the behavior of top player companies and, recommend strategic orientations. In conclusion, this combination analysis is appropriate for operational development; as well, it plays an important role in providing the position of the product in the market for both hygiene and detergent industries. More importantly, it will elaborate on the company’s strategies to increase its market share related to a combination of the Boston Consulting Group (BCG) Matrix and Ansoff Matrix.

%P 809 - 813