Open Science Research Excellence
%0 Journal Article
%A Witthaya Mekhum
%D 2012 
%J  International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering
%B World Academy of Science, Engineering and Technology
%I International Science Index 68, 2012
%T Direction to Manage OTOP Entrepreneurship Based on Local Wisdom
%V 68
%X The OTOP Entrepreneurship that used to create
substantial source of income for local Thai communities are now in a
stage of exigent matters that required assistances from public sectors
due to over Entrepreneurship of duplicative ideas, unable to adjust
costs and prices, lack of innovation, and inadequate of quality
control. Moreover, there is a repetitive problem of middlemen who
constantly corner the OTOP market. Local OTOP producers become
easy preys since they do not know how to add more values, how to
create and maintain their own brand name, and how to create proper
packaging and labeling. The suggested solutions to local OTOP
producers are to adopt modern management techniques, to find
knowhow to add more values to products and to unravel other
marketing problems. The objectives of this research are to study the
prevalent OTOP products management and to discover direction to
manage OTOP products to enhance the effectiveness of OTOP
Entrepreneurship in Nonthaburi Province, Thailand. There were 113
participants in this study. The research tools can be divided into two
parts: First part is done by questionnaire to find responses of the
prevalent OTOP Entrepreneurship management. Second part is the
use of focus group which is conducted to encapsulate ideas and local
wisdom. Data analysis is performed by using frequency, percentage,
mean, and standard deviation as well as the synthesis of several small
group discussions. The findings reveal that 1) Business Resources:
the quality of product is most important and the marketing of product
is least important. 2) Business Management: Leadership is most
important and raw material planning is least important. 3) Business
Readiness: Communication is most important and packaging is least
important. 4) Support from public sector: Certified from the
government is most important and source of raw material is the least
%P 2261 - 2264