Open Science Research Excellence

ICGMA 2020 : International Conference on Guerrilla Marketing and Advertising

Rome, Italy
January 16 - 17, 2020

Conference Code: 20IT01ICGMA

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICGMA 2020 has teamed up with the Special Journal Issue on Guerrilla Marketing and Advertising. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   August 29, 2019
Notification of Acceptance/Rejection   September 10, 2019
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   December 17, 2019
Conference Dates   January 16 - 17, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) Negotiating Across Cultures: The Case of Hungarian Negotiators
Júlia Szőke
2) Quality as an Approach to Organizational Change and Its Role in the Reorganization of Enterprises: Case of Four Moroccan Small and Medium-Sized Enterprises
A. Boudiaf
3) Using Business Intelligence Capabilities to Improve the Quality of Decision-Making: A Case Study of Mellat Bank
Jalal Haghighat Monfared, Zahra Akbari
4) Business Process Management and Organizational Culture in Big Companies: Cross-Country Analysis
Dalia Suša Vugec
5) Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies
Chiara Mansanta, Daniela Sani
6) Branding Good Corporate Governance: A Pathway to Strengthen Investors’ Perception and Brand Equity
Azaz Zaman, Imtiaz Uddin Chowdhury, Mohammad Shariful Islam
7) Managing Business Processes in the Age of Digital Transformation: A Literature Review
Ana-Marija Stjepić, Dalia Suša Vugec
8) Technology, Organizational and Environmental Determinants of Business Intelligence Systems Adoption in Croatian SME: A Case Study of Medium-Sized Enterprise
Ana-Marija Stjepić, Luka Sušac, Dalia Suša Vugec
9) Bank Loans and the Business Cycle: The Case of the Czech Republic
Libena Cernohorska, Jan Cernohorsky
10) Application of Western and Islamic Philosophy to Business Ethics
Elmamy Ahmedsalem
11) Cross Country Comparison: Business Process Management Maturity, Social Business Process Management and Organizational Culture
Dalia Suša Vugec
12) Impact of Extended Enterprise Resource Planning in the Context of Cloud Computing on Industries and Organizations
Gholamreza Momenzadeh, Forough Nematolahi
13) Transgenerational Entrepreneurship in Chinese Family Businesses: Proposal for a Model of Work-Life Synergy
Jenny Oliveros Lao Phillips, Arturo E. Osorio, José Alves
14) WiFi Data Offloading: Bundling Method in a Canvas Business Model
Majid Mokhtarnia, Alireza Amini
15) The Role of Business Process Management in Driving Digital Transformation: Insurance Company Case Study
Dalia Suša Vugec, Ana-Marija Stjepić, Darija Ivandić Vidović

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