Open Science Research Excellence

ICSMMBE 2020 : International Conference on Strategic Market Management, Business and Entrepreneurship

Rome, Italy
January 16 - 17, 2020

Conference Code: 20IT01ICSMMBE

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICSMMBE 2020 has teamed up with the Special Journal Issue on Strategic Market Management, Business and Entrepreneurship. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   August 29, 2019
Notification of Acceptance/Rejection   September 10, 2019
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   December 17, 2019
Conference Dates   January 16 - 17, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) The Effects of Distribution Channels on the Selling Prices of Hotels in Time of Crisis
Y. Yılmaz, C. Ünal, A. Dursun
2) Digital Marketing Maturity Models: Overview and Comparison
Elina Bakhtieva
3) Analyzing the Participation of Young People in Politics: An Exploratory Study Applied on Motivation in Croatia
Valentina Piric, Maja Martinovic, Zoran Barac
4) The Effect of Brand Mascots on Consumers' Purchasing Behaviors
Isari Pairoa, Proud Arunrangsiwed
5) The Influence of National Culture on Consumer Buying Behaviour: An Exploratory Study of Nigerian and British Consumers
Mohamed Haffar, Lombe Ngome Enongene, Mohammed Hamdan, Gbolahan Gbadamosi
6) Review of Models of Consumer Behaviour and Influence of Emotions in the Decision Making
Mikel Alonso López
7) An Extended Eclectic Paradigm of Dunning: Impact of New International Business Processes
D. de Matías Batalla
8) The Influence of National Culture on Business Negotiations: An Exploratory Study of Venezuelan and British Managers
Mohamed Haffar, Loredana Perez
9) Crossing Borders: In Research and Business Communication
E. Podhovnik
10) Application of Customer Relationship Management Systems in Business: Challenges and Opportunities
K. Liagkouras, K. Metaxiotis
11) Integrated Marketing Communication to Influencing International Standard Energy Economy Car Buying Decision of Consumers in Bangkok
Pisit Potjanajaruwit
12) The Relationships between Market Orientation and Competitiveness of Companies in Banking Sector
P. Jangl, M. Mikuláštík
13) Viral Advertising: Popularity and Willingness to Share among the Czech Internet Population
Martin Klepek
14) Effective Communication with the Czech Customers 50+ in the Financial Market
K. Matušínská, H. Starzyczná, M. Stoklasa
15) Consumer Online Shopping Behavior: The Effect of Internet Marketing Environment, Product Characteristics, Familiarity and Confidence, and Promotional Offer
Norazah Mohd Suki, Norbayah Mohd Suki

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