Open Science Research Excellence

ICSMM 2020 : International Conference on Strategic Marketing Management

Melbourne, Australia
February 3 - 4, 2020

Conference Code: 20AU02ICSMM

Conference Proceedings

All submitted conference papers will be blind peer reviewed by three competent reviewers. The peer-reviewed conference proceedings are indexed in the Open Science Index, Google Scholar, Semantic Scholar, Zenedo, OpenAIRE, BASE, WorldCAT, Sherpa/RoMEO, and other index databases. Impact Factor Indicators.

Special Journal Issues

ICSMM 2020 has teamed up with the Special Journal Issue on Strategic Marketing Management. A number of selected high-impact full text papers will also be considered for the special journal issues. All submitted papers will have the opportunity to be considered for this Special Journal Issue. The paper selection will be carried out during the peer review process as well as at the conference presentation stage. Submitted papers must not be under consideration by any other journal or publication. The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly. Selected full-text papers will be published online free of charge.

Conference Sponsor and Exhibitor Opportunities

The Conference offers the opportunity to become a conference sponsor or exhibitor. To participate as a sponsor or exhibitor, please download and complete the Conference Sponsorship Request Form.

Important Dates

Abstracts/Full-Text Paper Submission Deadline   August 29, 2019
Notification of Acceptance/Rejection   September 10, 2019
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline   January 4, 2020
Conference Dates   February 3 - 4, 2020

Important Notes

Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers. Downloadable versions of the check list for Full-Text Papers and Abstract Papers.

Please refer to the Paper Submission GUIDE before submitting your paper.

Selected Conference Papers

1) The Effect of Foreign Owned Firms and Licensed Manufacturing Agreements on Innovation: Case of Pharmaceutical Firms in Developing Countries
Ilham Benali, Nasser Hajji, Nawfal Acha
2) Facilitation of Digital Culture and Creativity through an Ideation Strategy: A Case Study with an Incumbent Automotive Manufacturer
K. Ö. Kartal, L. Maul, M. Hägele
3) Assessing Innovation Activity in Mexico and South Korea: An Econometric Approach
Mario Gómez, Won Ho Kim, Ángel Licona, José Carlos Rodríguez
4) Intrapreneurship Discovery: Standard Strategy to Boost Innovation inside Companies
Chiara Mansanta, Daniela Sani
5) A Conceptual Analysis of Teams’ Climate Role in the Intrapreneurial Process
Georgia C. Kosta, Christos S. Nicolaidis
6) The Effects of Distribution Channels on the Selling Prices of Hotels in Time of Crisis
Y. Yılmaz, C. Ünal, A. Dursun
7) Reducing Later Life Loneliness: A Systematic Literature Review of Loneliness Interventions
Dhruv Sharma, Lynne Blair, Stephen Clune
8) Technology Assessment: Exploring Possibilities to Encounter Problems Faced by Intellectual Property through Blockchain
M. Ismail, E. Grifell-Tatjé, A. Paz
9) Factors Influencing the Continuance Usage of Online Mobile Payment Apps: A Case Study of WECHAT Users in China
Isaac Kofi Mensah, Jianing Mi, Feng Cheng
10) The Role of Food Labeling on Consumers’ Buying Decision: Georgian Case
Nugzar Todua
11) Application of Design Thinking for Technology Transfer of Remotely Piloted Aircraft Systems for the Creative Industry
V. Santamarina Campos, M. de Miguel Molina, B. de Miguel Molina, M. Á. Carabal Montagud
12) Applications of Social Marketing in Road Safety of Georgia
Charita Jashi
13) Driving What’s Next: The De La Salle Lipa Social Innovation in Quality Education Initiatives
Dante Jose R. Amisola, Glenford M. Prospero
14) Accounting for Rice Productivity Heterogeneity in Ghana: The Two-Step Stochastic Metafrontier Approach
Franklin Nantui Mabe, Samuel A. Donkoh, Seidu Al-Hassan
15) The Emoji Method: An Approach for Identifying and Formulating Problem Ideas
Thorsten Herrmann, Alexander Laukemann, Hansgeorg Binz, Daniel Roth

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