The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Brands and Brand Management
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Brands and Brand Management.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Brands and Brand Management.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Brands and Brand Management are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
18. International Conference on Brands and Brand Management has teamed up with the Special Journal Issue on
Brands and Brand Management.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
Branding Good Corporate Governance: A Pathway to Strengthen Investors’ Perception and Brand Equity
Azaz Zaman, Imtiaz Uddin Chowdhury, Mohammad Shariful Islam
-
The Tourist Satisfaction on Brand Identity Design of Creative Agriculture Community Enterprise, Bang Khonthi District, Samut Songkhram Province
Panupong Chanplin, Kathaleeya Chanda., Wilailuk Mepracha
-
Impact of Brand Origin on Brand Loyalty: A Case of Personal Care Products in Pakistan
Aimen Batool Bint-E-Rashid, Syed Muhammad Dawood Ali Shah, Muhammad Usman Farooq, Mahgul Anwar
-
The Impact of Brand Loyalty on Product Performance
Tanzeel bin Abdul Rauf Patker, Saba Mateen
-
Peculiarities of Implementation of Branding Principles
Maia Seturi
-
Brand Identity Creation for Thai Halal Brands
Pibool Waijittragum
-
Brand Equity and Factors Affecting Consumer-s Purchase Intention towards Luxury Brands in Bangkok Metropolitan Area
Sumalee Lekprayura
-
Determinants of Brand Equity: Offering a Model to Chocolate Industry
Emari Hossien
Digital Program consists of the e-proceedings book which is available online-only
and includes the conference communications (proceedings abstracts and papers).
Registered participants can access the digitally available conference
proceedings ( and certificates ) by visiting their profile pages.
Brand management
Brand equity sources
Brand awareness and associations
Brand strategies
Brand concept management
Management of the brand portfolio
Brand alliances
Brand extensions
Brand and strategic brand management process
Consumer psychology and brands
Brand positioning, brand identity and relevance
Choosing brand elements
Brand experience
Measuring and interpreting brand performance
Designing and implementing brand strategies
Growing the brands
Introducing and naming new products
Sustaining a brand long term
Repositioning of brands
Abstracts/Full-Text Paper Submission Deadline |
|
August 15, 2024 |
Notification of Acceptance/Rejection |
|
August 30, 2024 |
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
July 27, 2024 |
Conference Dates |
|
December 23-24, 2024 |