The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Innovation and Marketing
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Innovation and Marketing.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Innovation and Marketing.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Innovation and Marketing are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
19. International Conference on Innovation and Marketing has teamed up with the Special Journal Issue on
Innovation and Marketing.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
A Case Study on How Outreach Programmes Form and Develop the Biomedical Engineering Community in Hong Kong
Sum Lau, Wing Chung Cleo Lau, Wing Yan Chu, Long Ching Ip, Wan Yin Lo, Jo Long Sam Yau, Ka Ho Hui, Sze Yi Mak
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
-
Contract Design: A Key for Adopting Discontinuous Innovations in Socio-Technical Sustainability Transitions
Rami Darwish
-
Effects of Livestream Affordances on Consumer Purchase Willingness: Explicit IT Affordances Perspective
Isaac O. Asante, Yushi Jiang, Hailin Tao
-
Enhancing Agricultural Sustainability and Food Security in Somalia: Addressing Climate Change Challenges
Ahmed A. Hassan
-
Innovation Ecosystems in the Construction Industry
Cansu Gülser, Tuğce Ercan
-
Consumers’ Responses to Non-Traditional Marketing Communication Strategies for Advertising Herbal Products
Chioma Ifeoma Agbasimelo, Stephen Afam Kenechukwu
-
Knowledge Spillovers from Patent Citations: Evidence from Swiss Manufacturing Industry
Racha Khairallah, Lamia Ben Hamida
-
Innovation and Technologies Synthesis of Various Components: A Contribution to the Precision Irrigation Development for Open-Field Fruit Orchards
P. Chatrabhuti, S. Visessri, T. Charinpanitkul
-
Evaluation of Sustainable Business Model Innovation in Increasing the Penetration of Renewable Energy in the Ghana Power Sector
Victor Birikorang Danquah
-
Personalized Email Marketing Strategy: A Reinforcement Learning Approach
Lei Zhang, Tingting Xu, Jun He, Zhenyu Yan, Roger Brooks
-
An Exploration of Cross-Cultural Behaviour: The Characteristics of Chinese Consumers’ Decision Making in Europe
Yongsheng Guo, Xiaoxian Zhu, Mandella Osei-Assibey Bonsu
-
Reflective Thinking and Experiential Learning: A Quasi-Experimental Quanti-Quali Response to Greater Diversification of Activities and Greater Integration of Student Profiles
P. Bogas
-
Emerging Technologies in European Aeronautics: How Collaborative Innovation Efforts are Shaping the Industry
Nikola Radovanovic, Petros Gkotsis, Mathieu Doussineau
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
Digital Program consists of the e-proceedings book which is available online-only
and includes the conference communications (proceedings abstracts and papers).
Registered participants can access the digitally available conference
proceedings ( and certificates ) by visiting their profile pages.
Innovation and Marketing
Incentivise and Incubate innovation
Invest and Invent Innovation
Industry Innovation
Infrastructure Innovation
Infostructure Innovation
International Innovation
Intellectual Property Rights (IPR) Innovation
Leadership and Innovation
Social Innovation
Green Innovation
Sustainable Innovation
Innovation Management and innovative business models
Internet and Mobile Marketing
Consumer Psychology and Behavior
Managing Marketing Channels
Personal Selling and Sales Management
Retailing and Retail Management
Marketing Education and Case Teaching
Customer Relationship Management
Marketing through Internet
Product and Brand Management
Services Marketing
Emerging Issues in Marketing
International Marketing and Cross-cultural Issues
Marketing Communications
Research Methods and Marketing Analytics
Technology, Innovation, and B2B Marketing
Food Products Marketing
Social Media Marketing
Abstracts/Full-Text Paper Submission Deadline |
|
January 15, 2025 |
Notification of Acceptance/Rejection |
|
January 31, 2025 |
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
March 11, 2025 |
Conference Dates |
|
April 03-04, 2025 |