The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Internet Marketing and Advertising Management
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Internet Marketing and Advertising Management.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Internet Marketing and Advertising Management.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Internet Marketing and Advertising Management are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
19. International Conference on Internet Marketing and Advertising Management has teamed up with the Special Journal Issue on
Internet Marketing and Advertising Management.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
Personalized Email Marketing Strategy: A Reinforcement Learning Approach
Lei Zhang, Tingting Xu, Jun He, Zhenyu Yan, Roger Brooks
-
A Protocol for Applied Consumer Behavior Research in Academia
A. Otjen, S. Keller
-
Website Evaluation of Travel Agencies Class A in Saudi Arabia and Egypt Using Extended Version of Internet Commerce Adoption Model: A Comparative Study
Tarek Abdel Azim Ahmed, Eman Sarhan Shaker
-
On-Line Impulse Buying and Cognitive Dissonance: The Moderating Role of the Positive Affective State
G. Mattia, A. Di Leo, L. Principato
-
Consumer Perception of 3D Body Scanning While Online Shopping for Clothing
A. Grilec, S. Petrak, M. Mahnic Naglic
-
Consumer Behavior and Knowledge on Organic Products in Thailand
Warunpun Kongsom, Chaiwat Kongsom
-
Determining Food Habits in Süleymanpasa Town of Tekirdag City, Turkey
Emine Yilmaz, Ismail Yilmaz, Harun Uran
-
The Emotions in Consumers’ Decision Making: Review of Empirical Studies
Mikel Alonso López
-
Service Quality and Consumer Behavior on Metered Taxi Services
Nattapong Techarattanased
-
The Relationship of the Marketing Mix, Brand Image, and Consumer Behavior of the Low-Cost Airlines Service
Bundit Pungnirund
-
Modeling Residential Space Heating Energy for Romania
Ion Smeureanu, Adriana Reveiu, Marian Dardala, Titus Felix Furtuna, Roman Kanala
-
An Evaluation of Buying Behaviors and Perceptions of Organic Vegetable Consumers in Chiang Mai Province
Somdech Rungsrisawat
-
Behavior of Czech Consumers during Crisis
M. Stoklasa, H. Starzyczna, P. Sykorova
-
User Selections on Social Network Applications
C. C. Liang
-
Consumer Online Shopping Behavior: The Effect of Internet Marketing Environment, Product Characteristics, Familiarity and Confidence, and Promotional Offer
Norazah Mohd Suki, Norbayah Mohd Suki
Digital Program consists of the e-proceedings book which is available online-only
and includes the conference communications (proceedings abstracts and papers).
Registered participants can access the digitally available conference
proceedings ( and certificates ) by visiting their profile pages.
Internet marketing
Social media marketing
Website effectiveness
Traffic generation
Contact management
Email marketing
Business in social networking websites
Social customer relationship management
Business through mobile phones
Strategies in social media marketing
Public relations and social media marketing
Benefits of internet marketing
Implications of internet marketing on traditional advertising
The impacts of social media marketing on economy
Advertising on the net, internet branding, security/privacy issues
Agency relationship management, customer relationship management
B2B marketplace, channel management, collaborative marketing
Consumer behavior and loyalty
Creativity in web marketing and advertising
Direct marketing, effectiveness in marketing and advertising
E-service management, online community management, social marketing
Ethics in marketing and advertising
Globalization and international marketing
Marketing resources management, customer asset management
Innovation and new product development
Knowledge management, market intelligence analysis, marketing research/strategies
Migration from marketplace to market space
Product evaluation, pricing strategies, promotion, public relations, sales management
Service marketing/trust on the net, service/product quality/management
| Abstracts/Full-Text Paper Submission Deadline |
|
January 15, 2025 |
| Notification of Acceptance/Rejection |
|
January 31, 2025 |
| Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
March 24, 2025 |
| Conference Dates |
|
April 10-11, 2025 |
