The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Marketing Management and Innovation
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Marketing Management and Innovation.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Marketing Management and Innovation.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Marketing Management and Innovation are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
18. International Conference on Marketing Management and Innovation has teamed up with the Special Journal Issue on
Marketing Management and Innovation.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
A Case Study on How Outreach Programmes Form and Develop the Biomedical Engineering Community in Hong Kong
Sum Lau, Wing Chung Cleo Lau, Wing Yan Chu, Long Ching Ip, Wan Yin Lo, Jo Long Sam Yau, Ka Ho Hui, Sze Yi Mak
-
Methodology of Islamic Economics: Scope and Prospects
Ahmad Abdulkadir Ibrahim
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
-
Contract Design: A Key for Adopting Discontinuous Innovations in Socio-Technical Sustainability Transitions
Rami Darwish
-
Effects of Livestream Affordances on Consumer Purchase Willingness: Explicit IT Affordances Perspective
Isaac O. Asante, Yushi Jiang, Hailin Tao
-
Evaluation of Sustainable Business Model Innovation in Increasing the Penetration of Renewable Energy in the Ghana Power Sector
Victor Birikorang Danquah
-
Personalized Email Marketing Strategy: A Reinforcement Learning Approach
Lei Zhang, Tingting Xu, Jun He, Zhenyu Yan, Roger Brooks
-
An Exploration of Cross-Cultural Behaviour: The Characteristics of Chinese Consumers’ Decision Making in Europe
Yongsheng Guo, Xiaoxian Zhu, Mandella Osei-Assibey Bonsu
-
Reflective Thinking and Experiential Learning: A Quasi-Experimental Quanti-Quali Response to Greater Diversification of Activities and Greater Integration of Student Profiles
P. Bogas
-
Emerging Technologies in European Aeronautics: How Collaborative Innovation Efforts are Shaping the Industry
Nikola Radovanovic, Petros Gkotsis, Mathieu Doussineau
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
-
A Protocol for Applied Consumer Behavior Research in Academia
A. Otjen, S. Keller
-
Stage-Gate Framework Application for Innovation Assessment among Small and Medium-Sized Enterprises
Indre Brazauskaite, Vilte Auruskeviciene
-
Education in Technology for Sustainable Development Applied to School Gardens
Sara Blanc, José V. Benlloch-Dualde, Laura Grindei, Ana C. Torres, Angélica Monteiro
-
Examining Foreign Student Visual Perceptions of Online Marketing Tools at a Hungarian University
Anita Kéri
Digital Program consists of the e-proceedings book which is available online-only
and includes the conference communications (proceedings abstracts and papers).
Registered participants can access the digitally available conference
proceedings ( and certificates ) by visiting their profile pages.
Advertising and integrated marketing communication
Advertising and children
Beauty business and medical tourism management
B-to-B and industrial marketing
Business administration
Business law and ethics
Consumer behavior in the service industry
Consumer behavior of international tourism
Consumer psychology
Corporate branding
Corporate marketing-corporate reputation
Cross media marketing-cross media management
Cultural marketing
Customer relationship management
Decision sciences and operations management
Design and color marketing
E-business, e-government, and e-society
Eco-marketing
Economics
Fashion marketing of luxury brands
Fashion merchandizing
Global consumer behavior and marketing strategy
Global marketing-challenges in the face of economic uncertainty
Global product innovation management
Human resources
Innovation and learning
Innovation, diffusion and adoption of high technology
Interactive advertising
Intercultural communication
International business
Internet marketing
Knowledge management
Marketing and public policy
Management and organizational behavior
Management and sustainable development
Management information systems
Mapping strategic thinking in marketing
Marketing and innovation in international markets
Marketing channels and relationship marketing
Marketing dynamic capabilities
Marketing model-consumer choice model and demand forecasting
Marketing orientation in emerging economies
Marketing strategy
Mobile marketing
Negotiation, relationship selling and global account management
Operational research and its applications to industry and economy
Retail management
Sales management
Small business and entrepreneurship
Social issues in management
Strategic business
Strategic marketing
Technology and innovation
| Abstracts/Full-Text Paper Submission Deadline |
|
May 15, 2024 |
| Notification of Acceptance/Rejection |
|
May 30, 2024 |
| Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
April 27, 2024 |
| Conference Dates |
|
August 29-30, 2024 |
