The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Marketing Studies
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Marketing Studies.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Marketing Studies.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Marketing Studies are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
19. International Conference on Marketing Studies has teamed up with the Special Journal Issue on
Marketing Studies.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
-
Dental Ethics versus Malpractice, as Phenomenon with a Growing Trend
Saimir Heta, Kers Kapaj, Rialda Xhizdari, Ilma Robo
-
Effects of Livestream Affordances on Consumer Purchase Willingness: Explicit IT Affordances Perspective
Isaac O. Asante, Yushi Jiang, Hailin Tao
-
Consumers’ Responses to Non-Traditional Marketing Communication Strategies for Advertising Herbal Products
Chioma Ifeoma Agbasimelo, Stephen Afam Kenechukwu
-
Analysis of Tourism in Chitwan National Park, Determining Its Sustainability and Development towards an Eco-Tourism Destination
S. Basnet
-
War Heritage: Different Perceptions of the Dominant Discourse among Visitors to the "Adem Jashari" Memorial Complex in Prekaz, Kosovo
Zana Llonçari Osmani, Nita Llonçari
-
Tourism Satellite Account: Approach and Information System Development
Pappas Theodoros, Michael Diakomichalis
-
Individuals’ Inner Wellbeing during the COVID-19 Pandemic: A Quantitative Comparison of Social Connections and Close Relationships between the UK and India
Maria Spanoudaki, Pauldy C. J. Otermans, Dev Aditya
-
Personalized Email Marketing Strategy: A Reinforcement Learning Approach
Lei Zhang, Tingting Xu, Jun He, Zhenyu Yan, Roger Brooks
-
An Exploration of Cross-Cultural Behaviour: The Characteristics of Chinese Consumers’ Decision Making in Europe
Yongsheng Guo, Xiaoxian Zhu, Mandella Osei-Assibey Bonsu
-
Empowering Student Success: Innovative Modelling Techniques for Enhancing Self-Efficacy in Education
Aldrin R. Logdat, Marianne Christine Jane B. Capio
-
Reflective Thinking and Experiential Learning: A Quasi-Experimental Quanti-Quali Response to Greater Diversification of Activities and Greater Integration of Student Profiles
P. Bogas
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
-
A Protocol for Applied Consumer Behavior Research in Academia
A. Otjen, S. Keller
-
Examining Foreign Student Visual Perceptions of Online Marketing Tools at a Hungarian University
Anita Kéri
Digital Program consists of the e-proceedings book which is available online-only
and includes the conference communications (proceedings abstracts and papers).
Registered participants can access the digitally available conference
proceedings ( and certificates ) by visiting their profile pages.
Strategic Marketing
Marketing Strategy and Management
Marketing Human Resource Management
Global and International Marketing
Intercultural Marketing
Business Marketing and Supply Chain
Business to Business Marketing
Sale Management
Supply Chain Management
Distribution and Logistics Management
Consumer Behavior
Consumer Behavior and Psychology
Retailing
Fashion and Luxury Product Marketing
Consumer Neuroscience
Internet Marketing
Internet and Interactive Marketing
Online Behavior and Psychology
Social Networking
Word-of-Mouths
Virtual Reality and Internet Advertising
Marketing Communication
Advertising
Promotion
Branding
Customer Relationship Management
Relationship Marketing
Tourism, Hospitality, and Service Marketing
Tourism Management
Hospitality Management
Service Marketing
Sports and Leisure Activities Marketing
Social Marketing
Social Marketing
Green Marketing
Nonprofit Marketing
Marketing Research and Education
Research Method
Bibliometric and Literature
Marketing Education
Marketing Research: Past, Present, and Future
| Abstracts/Full-Text Paper Submission Deadline |
|
January 15, 2025 |
| Notification of Acceptance/Rejection |
|
January 31, 2025 |
| Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
February 14, 2025 |
| Conference Dates |
|
March 17-18, 2025 |
