The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Mobile Marketing and Research
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Mobile Marketing and Research.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Mobile Marketing and Research.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Mobile Marketing and Research are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
20. International Conference on Mobile Marketing and Research has teamed up with the Special Journal Issue on
Mobile Marketing and Research.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
Cyber Fraud Schemes: Modus Operandi, Tools and Techniques, and the Role of European Legislation as a Defense Strategy
Papathanasiou Anastasios, Liontos George, Liagkou Vasiliki, Glavas Euripides
-
Contract Design: A Key for Adopting Discontinuous Innovations in Socio-Technical Sustainability Transitions
Rami Darwish
-
Exploring Anti-Western Sentiment Among Arabs and Its Influence on Support for Russia in the Ukraine Conflict
Soran Tarkhani
-
Enhancing Agricultural Sustainability and Food Security in Somalia: Addressing Climate Change Challenges
Ahmed A. Hassan
-
Saving Energy through Scalable Architecture
John Lamb, Robert Epstein, Vasundhara L. Bhupathi, Sanjeev Kumar Marimekala
-
Tweets to Touchdowns: Predicting National Football League Achievement from Social Media Optimism
Rohan Erasala, Ian McCulloh
-
Evaluation of Sustainable Business Model Innovation in Increasing the Penetration of Renewable Energy in the Ghana Power Sector
Victor Birikorang Danquah
-
Poli4SDG: An Application for Environmental Crises Management and Gender Support
Angelica S. Valeriani, Lorenzo Biasiolo
-
Implications about the Impact of COVID-19 on International Trade in Saudi Arabia
Anwar Kashgari
-
Native Language Identification with Cross-Corpus Evaluation Using Social Media Data: 'Reddit'
Yasmeen Bassas, Sandra Kuebler, Allen Riddell
-
Impact of Enhanced Business Models on Technology Companies in the Pandemic: A Case Study about the Revolutionary Change in Management Styles
Murat Colak, Berkay Cakir Saridogan
-
QR Technology to Automate Health Condition Detection Payment System: A Case Study in Schools of the Kingdom of Saudi Arabia
Amjad Alsulami, Farah Albishri, Kholod Alzubidi, Lama Almehemadi, Salma Elhag
-
The Emergence of Construction Mafia in South Africa: The Implication on the Construction Industry
Thandokazi Nyangiwe, Christopher Amoah, Charles P. Mukumba
-
Changing Human Resources Policies in Companies after the COVID-19 Pandemic
C. Murat, T. Elifnaz
-
A Methodology for Creating Energy Sustainability in an Enterprise
John Lamb, Robert Epstein, Vasundhara L. Bhupathi, Sanjeev Kumar Marimekala
Conference venue information will be released soon.
Mobile marketing and advertising theory
Social media and mobile
Digital business models
Location-based mobile marketing innovations
Global, environmental, cultural, and/or political activities on mobile marketing
Next generation technologies in mobile marketing
Branded entertainment in social media
Social media users’ response to advertising initiatives
Advertising effectiveness in social media
Consumer behaviour within the context of social media
Social media as a source of information for marketing communications
Trust and permission in mobile advertising
The impact of mobile technology on marketing initiatives
Advertising on social websites
Electronic word of mouth
Mobile advertising and promotion
Consumer behaviour within the context of mobile advertising
Location based mobile advertising
Search mobile advertising
Indoor positioning system of smart phones
Mobile geographic information systems
Location-based marketing for smartphone users
Location-based marketing strategies
Mobile marketing applications
Geofencing for business
Geocaching
Business and consumers location information
Mobile engagement strategies and developing lbs technologies
Contextual services and location data for improved services and increase business traction and engagement
Abstracts/Full-Text Paper Submission Deadline |
|
February 13, 2025 |
Notification of Acceptance/Rejection |
|
February 27, 2025 |
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
December 17, 2025 |
Conference Dates |
|
January 18-19, 2026 |