The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Multichannel Marketing and Customer Engagement
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Multichannel Marketing and Customer Engagement.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Multichannel Marketing and Customer Engagement.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Multichannel Marketing and Customer Engagement are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
20. International Conference on Multichannel Marketing and Customer Engagement has teamed up with the Special Journal Issue on
Multichannel Marketing and Customer Engagement.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
-
Contract Design: A Key for Adopting Discontinuous Innovations in Socio-Technical Sustainability Transitions
Rami Darwish
-
Cyber Fraud Schemes: Modus Operandi, Tools and Techniques, and the Role of European Legislation as a Defense Strategy
Papathanasiou Anastasios, Liontos George, Liagkou Vasiliki, Glavas Euripides
-
Evaluation of Sustainable Business Model Innovation in Increasing the Penetration of Renewable Energy in the Ghana Power Sector
Victor Birikorang Danquah
-
Implications about the Impact of COVID-19 on International Trade in Saudi Arabia
Anwar Kashgari
-
Impact of Enhanced Business Models on Technology Companies in the Pandemic: A Case Study about the Revolutionary Change in Management Styles
Murat Colak, Berkay Cakir Saridogan
-
QR Technology to Automate Health Condition Detection Payment System: A Case Study in Schools of the Kingdom of Saudi Arabia
Amjad Alsulami, Farah Albishri, Kholod Alzubidi, Lama Almehemadi, Salma Elhag
-
The Emergence of Construction Mafia in South Africa: The Implication on the Construction Industry
Thandokazi Nyangiwe, Christopher Amoah, Charles P. Mukumba
-
Digital Content Strategy: Detailed Review of the Key Content Components
Oksana Razina, Shakeel Ahmad, Jessie Qun Ren, Olufemi Isiaq
-
Changing Human Resources Policies in Companies after the COVID-19 Pandemic
C. Murat, T. Elifnaz
-
Nongovernmental Organisations’ Sustainable Strategic Planning and Its Impact on Donors’ Loyalty
Farah Mahmoud Attallah, Sara El-Deeb
-
How International College Students Understand Entrepreneurial Readiness and Business-Related Skills: A Qualitative Study
Aleksandar Chonevski
-
A Business-to-Business Collaboration System That Promotes Data Utilization While Encrypting Information on the Blockchain
Hiroaki Nasu, Ryota Miyamoto, Yuta Kodera, Yasuyuki Nogami
-
A Web-Based Mobile System for Promoting Agribusiness in Northern Nigeria
I. M. Mungadi, M. S. Argungu, N. I. Mahmud
-
Redesigning Business Processes: A Method Based on Simulation and Process Mining Techniques
Zahra Mohammadnazari, Fateme Rostambeygi, Fatemeh Dehrouyeh, Hwang Ki-Soon, Amir Aghsami
Conference venue information will be released soon.
Multichannel marketing
Multichannel marketing strategies
Multichannel measurement and attribution
Multichannel marketing planning tools and frameworks
Multichannel performance optimization
Secondary acquisition channels
Tertiary engagement channels
Multichannel offer testing
Multichannel marketing solutions
Multi-channel customer management and communications
E-commerce and m-commerce
Digital marketing and advertising
Post-view attribution
The time decay model
Full funnel attribution
Equal attribution
The linear/equal attribution model
Fractional attribution
Abstracts/Full-Text Paper Submission Deadline |
|
February 13, 2025 |
Notification of Acceptance/Rejection |
|
February 27, 2025 |
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
June 11, 2026 |
Conference Dates |
|
July 19-20, 2026 |