The International Research Conference Aims and Objectives
The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation
within the conference program. Events will run over a span of time during the conference depending on the number and length of the presentations.
With its high quality, it provides an exceptional value for students, academics and industry researchers.
International Conference on Personalized Marketing and Management
aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of
Personalized Marketing and Management.
It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Personalized Marketing and Management.
Call for Contributions
Prospective authors are kindly encouraged to contribute to and help shape the conference through submissions of their research abstracts, papers and e-posters.
Also, high quality research contributions describing original and unpublished results of conceptual, constructive, empirical, experimental, or
theoretical work in all areas of Personalized Marketing and Management are cordially invited for presentation at the conference.
The conference solicits contributions of abstracts, papers and e-posters that address themes and topics of the conference, including figures, tables and references of
novel research materials.
Guidelines for Authors
Please ensure your submission meets the conference's strict guidelines for accepting scholarly papers.
Downloadable versions of the check list for
Full-Text Papers and
Abstract Papers.
Please refer to the
Paper Submission Guideline,
Abstract Submission Guideline and
Author Information
before submitting your paper.
Conference Proceedings
All submitted conference papers will be blind peer reviewed by three competent reviewers.
The peer-reviewed conference proceedings are indexed in the Open Science Index,
Google Scholar,
Semantic Scholar,
Zenedo,
BASE,
WorldCAT,
Sherpa/RoMEO,
and other index databases. Impact Factor Indicators.
Special Journal Issues
19. International Conference on Personalized Marketing and Management has teamed up with the Special Journal Issue on
Personalized Marketing and Management.
A number of selected high-impact full text papers will also be considered for the special journal issues.
All submitted papers will have the opportunity to be considered for this Special Journal Issue.
The paper selection will be carried out during the peer review process as well as at the conference presentation stage.
Submitted papers must not be under consideration by any other journal or publication.
The final decision for paper selection will be made based on peer review reports by the Guest Editors and the Editor-in-Chief jointly.
Selected full-text papers will be published online free of charge.
Conference Sponsor and Exhibitor Opportunities
The Conference offers the opportunity to become a conference sponsor or exhibitor.
To participate as a sponsor or exhibitor, please download and complete the
Conference Sponsorship Request Form.
Selected Papers
-
Contract Design: A Key for Adopting Discontinuous Innovations in Socio-Technical Sustainability Transitions
Rami Darwish
-
Cyber Fraud Schemes: Modus Operandi, Tools and Techniques, and the Role of European Legislation as a Defense Strategy
Papathanasiou Anastasios, Liontos George, Liagkou Vasiliki, Glavas Euripides
-
Enhancing Agricultural Sustainability and Food Security in Somalia: Addressing Climate Change Challenges
Ahmed A. Hassan
-
Evaluation of Sustainable Business Model Innovation in Increasing the Penetration of Renewable Energy in the Ghana Power Sector
Victor Birikorang Danquah
-
Implications about the Impact of COVID-19 on International Trade in Saudi Arabia
Anwar Kashgari
-
An Exploration of Cross-Cultural Behaviour: The Characteristics of Chinese Consumers’ Decision Making in Europe
Yongsheng Guo, Xiaoxian Zhu, Mandella Osei-Assibey Bonsu
-
Impact of Enhanced Business Models on Technology Companies in the Pandemic: A Case Study about the Revolutionary Change in Management Styles
Murat Colak, Berkay Cakir Saridogan
-
QR Technology to Automate Health Condition Detection Payment System: A Case Study in Schools of the Kingdom of Saudi Arabia
Amjad Alsulami, Farah Albishri, Kholod Alzubidi, Lama Almehemadi, Salma Elhag
-
The Emergence of Construction Mafia in South Africa: The Implication on the Construction Industry
Thandokazi Nyangiwe, Christopher Amoah, Charles P. Mukumba
-
Changing Human Resources Policies in Companies after the COVID-19 Pandemic
C. Murat, T. Elifnaz
-
Nongovernmental Organisations’ Sustainable Strategic Planning and Its Impact on Donors’ Loyalty
Farah Mahmoud Attallah, Sara El-Deeb
-
How International College Students Understand Entrepreneurial Readiness and Business-Related Skills: A Qualitative Study
Aleksandar Chonevski
-
A Business-to-Business Collaboration System That Promotes Data Utilization While Encrypting Information on the Blockchain
Hiroaki Nasu, Ryota Miyamoto, Yuta Kodera, Yasuyuki Nogami
-
A Web-Based Mobile System for Promoting Agribusiness in Northern Nigeria
I. M. Mungadi, M. S. Argungu, N. I. Mahmud
-
Redesigning Business Processes: A Method Based on Simulation and Process Mining Techniques
Zahra Mohammadnazari, Fateme Rostambeygi, Fatemeh Dehrouyeh, Hwang Ki-Soon, Amir Aghsami
Digital Program consists of the e-proceedings book which is available online-only
and includes the conference communications (proceedings abstracts and papers).
Registered participants can access the digitally available conference
proceedings ( and certificates ) by visiting their profile pages.
Personalized marketing
Personalized advertising and advertisement management
Personalized communication and relationship management
Consumer culture theory
Consumer behavior and behavior analysis
Customer relationship management
Personalization and customized advertising
Statistics on marketing personalization
Identity-driven marketing
Marketing segmentation and target analysis
The future of personalized marketing
Customer data management for personalized marketing
Business informatics for personalized marketing
The customer centric marketing revolution
One-to-one marketing
Abstracts/Full-Text Paper Submission Deadline |
|
December 12, 2024 |
Notification of Acceptance/Rejection |
|
December 26, 2024 |
Final Paper (Camera Ready) Submission & Early Bird Registration Deadline |
|
May 04, 2025 |
Conference Dates |
|
June 05-06, 2025 |